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1.- How and When to Cleanse...
2.- A Guide to Home Facials
3.- What’s Affecting Your Aging Factor
4.- Keeping your eyes line free...
5.- What to do about dark circles and puffy eyes...
6.- What about Oily Skin? Do I still need to use an Eye Product?
7.- Eyes, Sunglasses and Sunscreen...
8.- What causes dark circles under eye circles and bags, and what can I do to get rid of them?
9.- Minimize the appearance of dark under eye circles:
How and When to Cleanse...
 Cleanliness is must, but that doesn't mean you should scrub your face as if it were the kitchen sink. Scrubbing too aggressively can lead to sensitivity and dryness. Daily gentle washing is best done with a pair of clean hands. Washcloths should be soft and clean as they may do damage to the skin on the face otherwise and they could harbor harmful bacteria. No loofah sponges or plastic puffy things please...too harsh and too bacteria prone!
Let's take a look at the correct way to wash your face.
1) Wash your hands first. Otherwise, you'll just be rubbing dirt and bacteria onto your skin. If you wear eye makeup, use an eye makeup remover to tissue it off before cleansing. Try a cleansing cream/gel, to deep clean skin to eliminate makeup, air pollutants and other oil-based impurities from the surface.
Great Skin Tip: Reapply cleansing cream/gel for a nightly massage. Nightly massaging soothes away tension as it helps boost circulation for increased elasticity and a healthy, glowing complexion.
2) Wet your face completely by splashing it with warm or tepid water. Avoid hot water, which strips skin of its natural protective oils, leaving it fragile and dry. Think of your skin as cashmere! to gently cleanse away water-based impurities, such as dust and perspiration, with a soft, foaming lather.
3) Place a dime-size amount of cleanser onto a wet hand. With the fingers of the other hand, whip the cleanser into a foam. Then, using your fingertips, gently massage the cleanser into your skin using circular motions. Do not put your cleanser onto dry skin--too stimulating for the skin and not very effective.
4) Start at the forehead, then move down the nose, out to the cheeks and down. Don't forget your hairline, eyebrows, and neck. As for timing, anything less than 20 seconds is too short and anything longer than a minute is too long.
5) Rinse the cleanser off by repeatedly splashing tepid water over your face. Pay attention to spots that are easily missed, such as the hairline. Spend more time rinsing than cleansing. I suggest 20-30 splashes to clean off cleanser residue which if left on can clog the pores and cause acne and irritation. Chin and hairline acne are often the result of not rinsing the face long enough.
6) Use a soft, clean towel to gently blot-not rub or pull- your face and neck. If your skin is oily, blot it until it's completely dry and apply balancing lotion and moisturizer as needed. If you have dry skin, dab the skin until it's almost dry, then blot on the balancing lotion and moisturizer and skin cream to seal in the water.
When to Cleanse
Going to bed without washing your face is one of the worst things you can do to your skin. It ages the skin 4 days each time you choose sleep over cleansing the face! Going to bed without washing your face creates a breeding ground for the development of blackheads, whiteheads, and blocked pores. Cleanse no more than twice a day. When you wash your face in the morning, you can do it in the shower to save time. Just remember to take your facial cleanser into the shower with you. Soaps and washes can dry out the skin on the face and cause irritation.
Tip: Shampoo your hair first before washing your face. The shampoo will have less of a chance of running down the face and drying it out and clogging the pores.
 A Guide to Home Facials
Daily Care
From time to time everyone probably has looked in the mirror and upon seeing blemishes, dry patches, dark circles under the eyes or maybe the beginnings of wrinkles, has wondered whether good-looking skin actually exists. The most important factor in bringing about good skin or maintaining it is by creating a daily regimen. Work with your skin care professional to customize this basic regimen:
Morning
1.- Cleanse the face by lightly massaging, using a cleanser appropriate for your skin type.
2.- Use a cotton ball to apply a recommended toner until there is no residue showing.
3.- Apply serum (antioxidants)
4.- Apply a Moisturizer appropriate for your skin type.
5.- Sun block
Evening
1.- Remove all makeup with a cleanser and eye makeup remover. Note: Some makeup removers combine the two actions to save you time.
2.- Use a cotton ball to apply a recommended toner, repeating the application from the morning regimen.
3.- Apply serum (antioxidants)
4.- Apply moisturizer appropriate for your skin type.
Weekly
1.- Apply an exfoliating mask.
2.- If you have dry or mature skin, apply a hydrating mask; clay mask if you have oily skin
Like anything new, your regimen might take sometime to get used to, but the results will be worth it in the long run.
What’s Affecting Your Aging Factor
Aging is caused by the passage of time, gravity, stress, environment and repetitive facial motion. These factors are a part of life. Repetitive facial motions and sleep patterns bring frown lines and folds.
Puffiness caused by sinus problems or alcohol consumption can become chronic. Sunglasses can mitigate squint lines, but not entirely, and any stretching and swelling can cause the dreaded bags under the eyes.
Yet, the majority of aging symptoms are not, in fact, caused merely by the passing of years or other natural causes. In reality, most symptoms are related to photo aging (sun exposure). Although more than 80% of the damaging exposure occurs before the age of 18, the effects take a white to emerge.
Fortunately, photo aging can be altered between the initial exposure and the manifestation of symptoms through consistent efforts of professional repair treatment.
What is more, you can help your children avoid this problem altogether by consistent use of sunscreen, and education about the sun’s damaging factors.
Your responsibility is two-fold-avoidance and treatment. The damage occurred over time, and the solution too will take time - but it’s worth it. Take on a new attitude toward aging and the sun- slow down your aging.
 Keeping your eyes line free...
Repeatedly rubbing your eyes may cause irritation to the delicate under-eye area. Resist the urge to rub the eyes. When you continually rub any area of the skin, it can turn darker and thicker --especially under the eyes where the skin is more delicate and filed with rupture-prone capillaries. Several things happen when you rub the eyes...increased blood flow, swelling, and other responses encourage the skin to protect itself against further insult. And any time this sort of irritation occurs, the area can become darker. You should be mindful of the fact that you can actually create under-eye circles, or exacerbate existing ones.
The skin around the eyes is ten times thinner than the skin on the face. As we age, skin loses its elasticity and becomes even thinner due to a breakdown of collagen. This can be further aggravated by sun exposure, smoking, and other environmental exposures. The skin of the eye contour is constantly moving, blinking alone produces 10,000 movements per day! Other facial movements and expressions such as smiles, squinting, and stress can also affect the eye area, creating fine lines or crows feet – lines that appear on the outside corner of the eye. Under-eye puffiness can be exacerbated by salty foods, allergies and internal dehydration. Rubbing and tugging of the delicate skin under the eye due to allergies, crying, eye makeup removal and insertion and removal of contact lenses can contribute to sagging of the this area. The skin's elasticity is similar to a rubber band - constant tugging and pulling eventually causes loss of elasticity. Because the tissue around the eyes has very few oil glands, it lacks the natural moisture present on other parts of the body.
Caring for the skin around the eyes is a delicate process. Because it is thinner, it not only tends to be the first place to show signs of aging, but also is more sensitive than the rest of the skin. Therefore, extra care needs to be taken when choosing a skincare product for this area. Products that contain gentle, non-irritating compounds that reduce the appearance of wrinkles and skin-plumping substances are ideal choices.
In choosing a product, it is important that it be oil-free. Products containing oil increase the likelihood of clogged glands around the eyes that can lead to styles and other ocular problems. Contact lens wearers in particular, should avoid products containing oil. The oil not only sticks to the lens causing blurred vision, but can also cause permanent staining. To minimize the potential for contamination, people should avoid products packaged in a manner that requires “dipping” fingers into a jar.
In addition to choosing the proper skin care product, other things are important in maintaining healthy skin around the eyes:
*Drink plenty of water. Water plays a crucial role maintaining the elasticity of skin.
*Avoid smoking cigarettes. Nicotine constricts blood vessels in the face and under the eyes. Constricted vessels also make it difficult for nutrients to be absorbed, which leads to a breakdown of collagen.
*Stay out of the sun. Overexposure to ultraviolet rays causes melanocytes, the pigment-producing cells, to mature abnormally. This results in age spots and uneven pigmentation. UV rays are responsible for up to 90% of aging and can add several years to your appearance.
*Wear sunglasses to avoid squinting.
*Get plenty of rest. Fatigue can cause skin to look pale and gaunt.
*Limit alcohol intake. Excessive drinking can cause dehydration, so limit yourself to a glass or two of wine every week
*Use flat cotton pads when removing eye makeup. Avoid cotton balls as they absorb too much product!
*Use a quality professionally recommended skin care for the area around the eyes.
*Perfecting Eye Cream instantly absorbs into the skin and relieves dryness. It seals and prevents moisture from escaping the skin. It's active patent-pending ingredients gradually penetrates and replenishes with much needed nutrients, while helping strengthen the delicate eye skin. It has long-lasting moisturizing effects without any greasy feeling....just perfect under makeup as well. While its texture is very light, this eye cream has a superb hydrating effect!
*I use the spatula provided to put a tiny amount on the back of one hand and warm and smooth it with the pinky finger of the other, then pat the product on the bone beneath the eye and the bone above the eye. I find that this amount will do both eyes.
 What to do about dark circles and puffy eyes...
Eyes are delicate areas in need of special attention. Here are a few solutions to the 3 most common under eye problems:
Under eye Puffiness - Unless you suffer from chronic allergies or sinus problems, most under eye puffiness is probably the result of fat deposits becoming more prominent with age - a condition that can be corrected with cosmetic surgery. For puffy eyes in the morning, which occurs when excess water collects in the soft tissue while you sleep, a cold compress may help reduce swelling. A better, quicker solution cooling Eye Cream as the cream increases circulation and refreshes tired eyes.
Dark Circles Under Eyes - Dark circles, which can stem from allergies or lack of sleep, are otherwise thought to be an inherited tendency that worsens as the skin around the eye thins with age - making it easier to see the underlying network of blood vessels. The best bet to improve the appearance of dark under eye circles is Eye Cream to help improve blood circulation and to speed up cell renewal.
Lines and Wrinkles - Compared to surrounding facial skin, the skin of the eye area is thinner and secretes less moisture. It's very sensitivity demands a specialized treatment such a Eye Cream to counteract the effects of aging and dehydration. Eye Cream helps stop moisture loss; provides moisture to help prevent the appearance of tiny, dry lines; helps the skin look smooth and healthy. Good for all skin types. Beneficial to both men and women.
 What about Oily Skin? Do I still need to use an Eye Product?
Yes! Don't confuse oil with moisture. Just because your skin is oily doesn't necessarily mean it has enough moisture. Since the skin around the eye area has very few sebaceous glands, you need the extra protection against dehydration. With regular use, Eye Cream will help you combat fine lines, wrinkles, dark circles and puffiness, regardless of your skin type.
Did You Know...
The lips and the skin around your eyes are very delicate and thin and need special care to combat dryness. Forcefully rubbing lips and eyes to remove makeup can damage the skin and create fine lines.
Lip and Eye Makeup Remover is a gentle, non-greasy cleanser that thoroughly removes both lip and eye makeup without drying out the skin.
Eyes, Sunglasses and Sunscreen...
Smooth on sunscreen to protect the area around your eyes to give protection from dermatological Enemy Number #1. Sunglasses by themselves don't offer enough of a barrier from the sun's damaging rays. In fact, wearing them without sunscreen underneath can do even more damage. People get concentrated sun damage right around their eyes because the powerful rays reflect onto your eye area from the inside surfaces of the lenses.
What causes dark circles under eye circles and bags, and what can I do to get rid of them?
Most of us have experienced dark under eye circles that make us look exhausted. Nine out of 10 people have dark circles to some degree.
The skin under the eyes is the thinnest on the body. The many blood vessels in this area can show through the delicate skin, contributing to the appearance of dark under eye circles, especially if the vessels become dilated. Fat pads surround the eyes, and the muscles that enclose the upper and lower eyelids hold the fat pads and the skin in place. As we age, skin and muscle lose elasticity, which can result in sagging around the eyes.
 Dark under eye circles can be caused by several factors:
*Genetics - Darkness under the eyes runs in families and is more prominent on fair skin.
*Lack of sleep - Poor quality sleep causes blood vessels to become more visible through the skin.
*Sun exposure can trigger "age spots" around the eyes and weaken the skin, which can contribute to dark circles.
*Increased fluid retention - The blood vessels under the eyes can become engorged and dilated (dietary salt and smoking are common causes).
*Aging causes the fat pad below the eye to thin, producing a sunken appearance.
*Extreme weight loss also can cause this sunken look.
Minimize the appearance of dark under eye circles:
 1. Get at least eight hours of uninterrupted sleep every night. Sleep with your head slightly elevated (when you're lying flat, gravity causes fluid to collect in your lower eyelids, which may create shadows).
2. Moisturize the area with Eye Cream to help eliminate under eye circles and puffiness.
3. Cover up with concealer.
4. You may need to see a dermatologist if the situation warrants.
5. Use sunscreen every day SPF of 30.
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